The Effect of Mobile Phone Branding On Consumer Buying.

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.

In simple words: Consumer behaviour is the study of how consumers make decisions about what they need, want, and desire and how do they buy, use, and dispose of goods. Importance Of Consumer Behaviour. Consumer behaviour is very important to understand what influences the buying decisions of the consumers and why does it so.

In today's competitive market place, it's harder than ever to attract a consumer's attention. It's estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product. The discipline of package design focuses on producing a container that will get noticed.

This article provides an understanding of the difference between the terms customer and consumer, the key areas of differences and analyzes the buying behaviour patterns of customers. Various factors which govern the buying behaviour of customers such as the requirement of the customer, the buying capacity of the customer, durability of the product, place of purchase and various other factors.

Consumer Behavior Literature Review. Annexure1 Variables Identification The variable of our study are reasons for purchasing, criteria of mobile purchase, major information source, Demographic and Psychographic characteristic of mobile buyer across brands, satisfaction of the mobile purchase across brands, barriers to buying mobiles students face, awareness about mobile models, money spent on.

Buying Green: Consumer Behavior. Green consumer products, such as organic food, fair trade coffee, or electric cars, represent a fast-growing segment of the consumer market. In the area of organic food alone, data from the Organic Trade Association reveals that consumer demand in the United States has seen double-digit growth every year since.

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas.

Determinants of Buying Behavior in Karachi: A case study of beverage industry. October 25, 2014. ABSTRACT. The industry of beverages is growing very rapidly as the beverages are considered as the. worldwide business and running a business in today’s globalized world does not often easy. time. The research is conducted to find out the determinants that influence the consumer. buying behavior.

The main purpose of this study is to determine the factors which motivate the dwellers of Hyderabad towards online shopping activity. All the literate people who use internet are potential customers in online market. Therefore, all the vendors in.

Case Study Buying Green: Consumer Behavior Green consumer products, such as organic food, fair trade coffee, or electric cars, represent a fast-growing segment of the consumer market. In the area of organic food alone, data from the Organic Trade Association reveals that consumer demand in the United States has seen double-digit growth.

The psychological factors affecting Consumer Behavior. There are four important psychological factors affecting the consumer buying behavior. These are perception, motivation, learning, beliefs, and attitudes. Perception; Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called.